Eric Martinez

Partner, Designing Change Lead

Organizational change leader. In-house entrepreneur. Pragmatist.

For more than a decade, Eric has worked at the intersection of change management, brand strategy and marketing activation. Guided by the belief that individuals and institutions do their best work when aligned around ethical stories, Eric is committed to building brands and organizations that genuinely serve people. Among his most prominent clients are IBM, Alibaba, NVIDIA, Chanel, Cole Haan, BP and Target. Eric recently founded and leads the Designing Change practice at VSA Partners, where he and a team of business strategists, creatives and facilitators help transformation leaders in Fortune 1000 companies to design their futures.