Sol Sender

Partner, Client Engagement

Sol Sender’s special area of focus is on VSA clients’ digital brand expressions, methodologies and execution strategies. A founding director of the IBM Design Lab, he focuses on new models for digital design and development, cross-organization integration and the extension of IBM brand values to key moments of client/IBM interface. His diverse background in design, technology and brand strategy informs the development and leadership of uniquely collaborative teams that are built to mirror VSA clients’ business strategies and rapidly deliver value to key constituencies.