Alibaba “Defined”

In late 2014, Alibaba closed the biggest IPO in U.S. history, yet the Chinese ecommerce giant was still virtually unknown in the West. To breach the U.S. market, VSA developed a narrative for Western audiences that captures Alibaba’s business story and showcases what modern Chinese commerce is all about. The story was told through Alibaba Defined, a visually rich website that communicates the company’s business model, products and services, societal role, and strategic priorities, making Alibaba and its ambitions understandable to Western investors.

Client:
Alibaba
Capability:
Digital
Industry:
Retail & E-Commerce