Serena Del Mar Identity

How can you define a place that, according to its own press release, “won’t be fully complete for another 20 years?” VSA helped Colombian consulting firm Novus Civitas do just this by putting Serena del Mar on the map—literally. The city is a brand-new destination under construction near the Caribbean port of Cartagena, and it won’t be complete for another 20 years. VSA worked to bring to life the distinct culture, topography and lifestyle that will be Serena del Mar through the design of a refined brand narrative and expression, painting a picture of what the new coastal city will be like when construction is complete.  

Client:
Serena Del Mar
Capability:
Brand
Industry:
Real Estate