Partner, Content Practice Lead
Andy is the person who turns strategy into story. He leads VSA’s naming assignments and runs our integrated content team—a group of 20 writers and content strategists working across the spectrum of customer experience. His hands-on work ranges from brand transformation and organization change efforts at some of the world’s largest enterprises to the branding of early-stage startups and the reinvention of individual products and services. Andy is particularly passionate about bringing meaning to businesses through strategic narrative, naming, voice and brand-led storytelling. He is also a big fan of the em dash.