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Freelance - Associate Director, Content Strategy

OVERVIEW


VSA Partners designs and activates brands to outperform in the modern world.

For more than 30 years, VSA’s interconnected approach to strategy, design and technology has helped transform and propel some of the world’s most respected brands and forward-thinking businesses. We serve leaders seeking to drive marketplace results and enterprise value in today’s increasingly complex, cross-channel, consumer-driven world.

 

VSA’s Digital Practice exists to guide and inspire human interaction. At points where brands and business need to engage their audiences, we provide interfaces and design digital experiences that transform interactions, elevate understanding and enhance value.

 

The Freelance Content Strategist has 3+ years experience to plan and facilitate the development of digital content on a broad range of interactive projects for enterprise-level brands. The position is specific to working in an Agile-methodology team with multi-disciplinary teams working concurrently on digital products, releasing fully functional code with regular frequency.

 

VSA Partners is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, equitable environment for all employees. All employment decisions are made based on qualifications, merit and business need.


Responsibilities

  • assessing a client’s content needs, goals and resources
  • quickly auditing existing content sources, leveraging knowledge of the digital landscape business goals and audience
  • mapping out content types, structures, editorial voice, and workflow processes
  • participate in client discussions and facilitating workshops to build team and client consensus around content offerings at the onset of a project
  • developing strategy documents that will articulate a strong point of view both for selling processes and idea s to clients as well as aligning the internal team
  • managing content in spreadsheets, documents and within coded products
  • writing prototype copy, establishing the voice and tone of a solution within provided brand guidance

Qualifications

  • have a strong editorial background and be able to write, edit, and articulate thoughts succinctly and clearly
  • be a digital thinker, proficient in digital content including websites, social media, blogs and mobile/tablet applications
  • be scrappy and resourceful; able to identify new sources of content, curious and comfortable in independently seeking out content solutions from within and outside the organization
  • be able to collaborate daily with client stakeholders, information architects, interaction designers, writers and developers
  • aspire to be a thought leader in how corporations use thoughtful, meaningful content to enhance and extend their brands, keeping up on trends and innovations in content strategy
  • be self-managing and capable of defining plans, tasks and deliverables based on project goals and needs
  • have knowledge of the content management process for large-scale digital solutions, including a basic understanding of content management system technology and SEO
  • if not have direct experience in Agile, be comfortable working with multi-disciplinary, self-organizing teams with fast-paced digital deadlines
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