White VSA logo on a gray background

July 31, 2023

Connecting Brand to Growth

Ariadna Navarro appears on the On Brand podcast with Nick Westergaard

Chief Growth Officer Ariadna Navarro recently appeared on the On Brand podcast, hosted by Nick Westergaard. Ari and Nick discussed the importance of seeing brand as a business asset, how too much A/B testing can ruin a customer experience, and VSA’s process for turning brand differentiation into a tangible human experience.

Check out the episode here.

Ariadna Navarro

Ariadna Navarro

Chief Growth Officer

Ariadna helps clients identify and unlock growth potential by connecting business strategy to brand and experience strategy as a way to relentlessly and cohesively deploy a company’s ambition. As Chief Growth Officer, she leads strategy, client engagement and business development. Acknowledging the connective tissue between what a brand is and what a brand does allows her to have a unique perspective on where markets are going, what clients need and how a brand can find a moment of differentiation in crowded markets.

Across these disciplines, you can find her working on projects from IBM to AT&T to Wayfair. Ariadna is relentlessly curious, whether figuring out the future of quantum computing or deeply understanding how a new acquisition fits within a company’s portfolio. She is passionate about politics and filmmaking, having earned a postgraduate degree in film. Ariadna joined VSA after heading up strategy at Interbrand. She is originally from Venezuela, and lives in New York with her husband and two kids.