PROJECT POSSIBLE™
The possibilities of moving fast and thinking smarter.
The challenges we’re witnessing every day for brands and businesses continue to get more complex and unprecedented. As the pace of change accelerates, the need to make bold moves—and do so quickly—is more imperative than it’s ever been.
Project Possible™ is a three-phase process designed to quickly help you envision and realize a future state.
Anticipate
What we’ll do
- Audit existing materials
- Host kickoff meeting with key stakeholders
- Understand current state
- Frame the problem and future state
What you’ll get
- Future state and opportunity identification
- Positioning hypothesis
Accelerate
What we’ll do
- Field the research through VSA’s Promise to Performance® framework and begin to analyze opportunity spaces
- Push and debate ideas and explore conceptual territories
- Share study results
What you’ll get
- Report out that identifies:
- Emerging needs of potential customer segments
- New, developing table stakes of a category
- Potential design targets that can deliver future value
- Competitive white space
Activate
What we’ll do
- Refine concepts and territories
- Prep and finalize all deliverables
- Hold 2-hour worksession to share the Possible
What you’ll get
- Executive summary
- Defined outputs from research
- Next steps action plan
It’s time to get unstuck.
Whether you need to find inspiration to get started, build proof-points to sell your vision, or gather insights to build momentum behind your idea, we can help you find sure footing to take your next step.
Ready to discuss how we can help your brand thrive in uncertain times?
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- New York
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