Motorola Solutions

Brand narrative fuels stock surge


After years of acquisitions and evolutions of their business offerings, Motorola Solutions needed a single narrative that would unite their various business units, galvanize investors, win new customers and attract the world’s best talent.


VSA conducted in-depth interviews with customers, prospects, partners, executives, employees and investors. By understanding everything Motorola Solutions does—and everything these stakeholders need them to be—VSA was able to uncover, synthesize and craft a new and enduring narrative: Solving for Safer.


  • Brand strategy
  • Brand narrative & messaging
A Wall Street Journal showing the Motorola Solutions Solving for Safer full page ad




Increase in stock price in first 3 months

Media mentions

Rung opening NYSE bell