Chief Executive Officer
Dana is the guiding force behind VSA’s creation of brand programs, digital and interactive initiatives and marketing solutions for its diverse roster of world-class clients. In his current role, Dana leads enterprise activities at VSA including strategic planning, growth initiatives, people development and the integration of the firm’s diverse capabilities. Since founding VSA with Robert Vogele, his career has been steeped in design leadership, policymaking, business and brand consulting, and a long record of public service. He has been recognized internationally by multiple organizations for his contributions to design and design thinking, including the Smithsonian Institute. In 2016, Arnett worked with the State Department under the Obama Administration to brand and launch Spark, the first-ever government led global entrepreneurship initiative. Dana is a member of the Alliance Graphique Internationale, a recipient of the AIGA Medal, a former board member of the Architecture & Design Society at the Art Institute of Chicago, Project &, and has served as National President of the AIGA.