Full-time

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OVERVIEW


VSA Partners is a group of dedicated, collaborative and kind people that value smarts over egos. We work very hard to create human-centered, insight-inspired work that moves people, changes behavior, and answers real strategic problems. We started as a design firm over 30 years ago and operate today with a “design thinking” approach to everything we do. Formally, we’re a branding and marketing company that approaches business challenges holistically and aims to break down silos between branding, digital, marketing and advertising. Informally, we’re a family that comes together at the table every day to make something great.

VSA’s Strategy Practice acts as the leading edge of our effort to invent and reinvent brands for the modern age. By adding more robust, more rigorous strategic offerings to our portfolio—without compromising our ability to translate thinking into design—we create a combination few can match.

Our Strategist, Analytics will lead key efforts to translate data into actionable insights. The ideal candidate will be proactive in identifying opportunities to more closely integrate performance analytics with strategy development, helping clients to identify new growth segments, competitive opportunities, and live tests to improve business performance on a regular cadence. An ability to develop and support hypotheses with quantitative data will be critical. Collaboration is at the core of our business, and the Strategy & Analytics Manager will need to create a close and dynamic relationship with our Strategy, Media, Design, and UX teams, while remaining open to working on a multitude of different client challenges.

 

VSA Partners is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, equitable environment for all employees. All employment decisions are made based on qualifications, merit and business need.

 

Responsibilities

  • Work closely with clients to understand business needs and opportunities for analytics to better inform decision-making.
  • Proactively feed performance insights to inform strategy development.
  • Bring quantitative and qualitative analysis to bear in developing the business, brand, and customer case for digital product development.
  • Guide the creation of automated reporting to efficiently consolidate data from a multitude of internal, vendor, and application-specific sources.
  • Support tracking and website analysis through tools such as Google Analytics or Omniture.
  • Define, measure, and report on program KPIs from a variety of channels.
  • Support key client relationships by coordinating with client teams and being point of contact with clients at times.
  • Define best practices, document procedures, and manage and direct continuous upgrading of reporting and analytic capabilities.
  • Additional responsibilities as assigned.

Qualifications

  • Minimum 2 years of digital analytics experience in a marketing capacity.
  • Strong proficiency in digital analytics and measurement tools, especially Google Analytics, Google DoubleClick Campaign Manager, Google Tag Manager.
  • Proven success in translating observational data into actionable insights.
  • Innate curiosity at all levels of the company and with external parties in a professional manner.
  • Strong written and verbal communication skills, with ability to convey and package technical findings in digestible terms.
  • Exposure to standard media metrics and planning.
  • Exposure to mobile and social measurement approaches and performance attribution.
  • Strong creative thinking and ability to recognize the relevancy of ideas to the big picture.
  • Self-motivated to deliver the highest-quality work, on time and on budget.
  • Proficiency in Excel and Powerpoint.
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