November 2, 2022
Ari discusses the difference between a “bland” and a brand, and how to create strong brands that last.
VSA’s Chief Growth Officer Ariadna Navarro was recently a guest on the JUST Branding podcast, co-hosted by Jacob Cass and Matt Davies.
In this episode, Ari tackles the rise of “blands”—a category of brands that while claiming to offer a completely unique product, adopt an almost uniform visual identity and voice.
Check out the episode here or below to hear more about what a bland is, why blands became so popular, and how companies that once embraced the blands can create a stronger, longer-lasting brand legacy.
Ariadna helps clients identify and unlock growth potential by connecting business strategy to brand and experience strategy as a way to relentlessly and cohesively deploy a company’s ambition. As Chief Growth Officer, she leads strategy, client engagement and business development. Acknowledging the connective tissue between what a brand is and what a brand does allows her to have a unique perspective on where markets are going, what clients need and how a brand can find a moment of differentiation in crowded markets.
Across these disciplines, you can find her working on projects from IBM to AT&T to Wayfair. Ariadna is relentlessly curious, whether figuring out the future of quantum computing or deeply understanding how a new acquisition fits within a company’s portfolio. She is passionate about politics and filmmaking, having earned a postgraduate degree in film. Ariadna joined VSA after heading up strategy at Interbrand. She is originally from Venezuela, and lives in New York with her husband and two kids.
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