Compilation image of Jacob Cass, Ariadna Navarro, and Matt Davies' headshots

November 2, 2022

Ariadna Navarro Is Guest Speaker on JUST Branding Podcast

Ari discusses the difference between a “bland” and a brand, and how to create strong brands that last.

VSA’s Chief Growth Officer Ariadna Navarro was recently a guest on the JUST Branding podcast, co-hosted by Jacob Cass and Matt Davies.

In this episode, Ari tackles the rise of “blands”—a category of brands that while claiming to offer a completely unique product, adopt an almost uniform visual identity and voice.

Check out the episode here or below to hear more about what a bland is, why blands became so popular, and how companies that once embraced the blands can create a stronger, longer-lasting brand legacy.

Ariadna Navarro appears on the JUST Branding podcast to discuss blands vs. brands with co-hosts Jacob Cass and Matt Davies.

Ariadna Navarro

Ariadna Navarro

Chief Growth Officer

Ariadna helps clients identify and unlock growth potential by connecting business strategy to brand and experience strategy as a way to relentlessly and cohesively deploy a company’s ambition. As Chief Growth Officer, she leads strategy, client engagement and business development. Acknowledging the connective tissue between what a brand is and what a brand does allows her to have a unique perspective on where markets are going, what clients need and how a brand can find a moment of differentiation in crowded markets.

Across these disciplines, you can find her working on projects from IBM to AT&T to Wayfair. Ariadna is relentlessly curious, whether figuring out the future of quantum computing or deeply understanding how a new acquisition fits within a company’s portfolio. She is passionate about politics and filmmaking, having earned a postgraduate degree in film. Ariadna joined VSA after heading up strategy at Interbrand. She is originally from Venezuela, and lives in New York with her husband and two kids.