Chime MyPay New York Times ad

May 30, 2024

Chime announces MyPay with NYT open letter

Our client Chime recently announced its new “MyPay” offering by taking out a center-spread ad in the New York Times.

Part celebration of Chime’s members, part rallying cry, the letter is written directly to all the Americans who’ve ever had an unexpected expense and found themselves in need of a little financial flexibility.

Chime’s latest offering, “MyPay,” gives their members access to a portion of their paycheck at any time during the pay period helping them navigate the surprise costs that can pop up between paydays.

Very proud to be part of this announcement—congrats to Chime and the team.