Curt Schreiber Appears on ‘The Agile Brand' Podcast

VSA Chief Creative Officer Curt Schreiber was recently a guest on Greg Kihlström’s podcast, “The Agile Brand.” In this episode, Curt and Greg explore the benefits of stakeholder design and how organizations can implement it into their own business practices.

Stakeholder design emphasizes the importance of optimizing outcomes for multiple stakeholders, which could be shareholders, employees, customers or even outside groups, like nonprofits or social justice organizations. Curt has previously worked with Jon Iwata and the Yale Program on Stakeholder Innovation and Management on “The New Brief,” which gathered 60 business leaders, designers and strategic thinkers to develop new ideas and processes for stakeholder design.

Curt outlines why stakeholder design has become critical to success and innovation. First, CEOs today face ever-increasing pressure to meet the needs of multiple groups but often feel underprepared to lead in this landscape. Stakeholder design can help manage optimal outcomes for these sometimes opposing demands, and support CEOs as they respond to these new expectations.

It also yields more creative solutions that drive growth. Stakeholder design naturally involves a greater set of constraints, which Curt explains are essential for encouraging outside-the-box design thinking. Its practice involves breaking down siloed departments and cross-collaboration that can spark innovative thinking.

Listen to the full podcast to hear more from Curt about how businesses can implement stakeholder design, the value of horizontal thinking over vertical thinking and why stakeholder design can help you bring value to more people than ever before.