April 12, 2023
VSA Partners' Chief Creative Officer Curt Schreiber recently sat down with Ricardo Esteves at DesignRush to discuss how the digital era changed advertising and branding.
Ricardo and Curt discussed the changing role of traditional branding and advertising, how to be a great desiginer, the biggest trends in advertising and branding, and how AI will impact marketing.
Read the full article here, and thanks to DesignRush for the feature!
Curt Schreiber is the heart of VSA design. He currently guides VSA’s creative philosophy, and is responsible for establishing the office’s design standards and offerings. Throughout his 30-year tenure with the company, Curt has been essential in the agency’s transition from a boutique design firm to a brand-led customer experience agency. Curt has decades of experience working with internationally-recognized global brands, and his client list includes VSA’s most prominent clientele. He also serves as an influential thought leader within the creative industry. Most recently, Curt was named one of Chicago’s most influential designers and included in AIGA’s This is Chicago. Curt’s work has been recognized by more than 100 international design and communications organizations, publications and competitions including the AIGA, Cannes Lions, Cooper Hewitt, Communication Arts, Graphis and the Society of Typographic Arts. His work is also included in the permanent collection of the U.S. Library of Congress.
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