VSA CCO Curt Schreiber was recently interviewed by Little Black Book’s Ben Conway. The article, “Chasing the Big and Sweating the Small,” explores Curt’s design origins, as well as the founding principles of VSA Partners. Curt shares what he’s learned about design and running a business during 30 years at VSA, including how our purpose to design a better human experience has guided the company’s transition from a boutique design agency to a brand-led customer experience agency.
Here's an excerpt from Curt:
“Early on, virtually all of the VSA staff were designers. As designers, we wrote the proposals, managed the projects, delivered the production files—and designed as well. As we grew, the opportunities required greater and more specialized skill sets. We hired strategists, developers, project managers, video editors, and content managers. We also opened offices on the east and west coasts to access more talent and better serve clients.
The design practice has always been integral to VSA’s DNA. Today, we consider ourselves a brand and strategy agency, and our capabilities have expanded far beyond what we started out with. But it all still comes down to design—just a different concept of what ‘design’ looks like. VSA’s purpose is to ‘design for a better human experience.’ So whether you’re a strategist, developer, or producer, every person in the company has a valuable role in design.”
Check out the article here for the full interview.
Curt Schreiber is the heart of VSA design. He currently guides VSA’s creative philosophy, and is responsible for establishing the office’s design standards and offerings. Throughout his 30-year tenure with the company, Curt has been essential in the agency’s transition from a boutique design firm to a brand-led customer experience agency. Curt has decades of experience working with internationally-recognized global brands, and his client list includes VSA’s most prominent clientele. He also serves as an influential thought leader within the creative industry. Most recently, Curt was named one of Chicago’s most influential designers and included in AIGA’s This is Chicago. Curt’s work has been recognized by more than 100 international design and communications organizations, publications and competitions including the AIGA, Cannes Lions, Cooper Hewitt, Communication Arts, Graphis and the Society of Typographic Arts. His work is also included in the permanent collection of the U.S. Library of Congress.