February 28, 2023
He joins a select group of industry experts who will recognize the best in brand activation.
VSA Chief Creative Officer Curt Schreiber joins a select group of agency and industry experts who will choose the winners of this year’s REGGIE Awards. For 40 years, these awards have been a highly anticipated annual showcase from the Association of National Advertisers (ANA), the U.S. advertising industry’s oldest and largest trade association. The awards recognize campaigns that combine strategy, originality, execution, results and business objectives. Last year’s best-of-show award was taken home by Mischief @ No Fixed Address for its work on the beauty brand eos.
“It’s always fun to see and reward great creative work that builds true business value,” Curt said. “My experience with the REGGIE Awards will be all that much richer because the criteria so closely mirror VSA’s ethos of combining strategy, design and measurement.”
REGGIE Award categories span experiential, digital/social media, sponsorship, influencer, brand purpose, content, B2B and age-specific campaigns. Gold, silver and bronze winners are selected in addition to the best-of-show Super REGGIE, which is drawn from the gold winners. All winners will be revealed at the REGGIE Awards Gala on April 27, 2023 at the ANA Brand Masters Conference in Bonita Springs, Florida.
VSA celebrated its 40th anniversary in November 2022. Longtime clients include Google, Nike and IBM, and VSA has offices in Chicago, New York and San Francisco. VSA belongs to the international family of unified and independent agencies led by Meet The People.
Curt Schreiber is the heart of VSA design. He currently guides VSA’s creative philosophy, and is responsible for establishing the office’s design standards and offerings. Throughout his 30-year tenure with the company, Curt has been essential in the agency’s transition from a boutique design firm to a brand-led customer experience agency. Curt has decades of experience working with internationally-recognized global brands, and his client list includes VSA’s most prominent clientele. He also serves as an influential thought leader within the creative industry. Most recently, Curt was named one of Chicago’s most influential designers and included in AIGA’s This is Chicago. Curt’s work has been recognized by more than 100 international design and communications organizations, publications and competitions including the AIGA, Cannes Lions, Cooper Hewitt, Communication Arts, Graphis and the Society of Typographic Arts. His work is also included in the permanent collection of the U.S. Library of Congress.
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