Dana Arnett and Kevin Bethune Interview Perrin Drumm

For nearly four decades, Dana has been a guiding force behind VSA’s creation of brand programs, digital and interactive initiatives, and marketing solutions for its diverse roster of world-class clients. After serving for many years as VSA’s CEO, Dana guides the strategic growth of the agency in his current role as Chairman and Founder. Since founding VSA with Robert Vogele, his career has been steeped in design leadership, policymaking, business and brand consulting, and a long record of public service. He has been recognized internationally by multiple organizations for his contributions to design and design thinking, including the Smithsonian Institute. In 2016, Dana worked with the State Department under the Obama administration to brand and launch Spark, the first-ever government-led global entrepreneurship initiative. Dana is a member of the Alliance Graphique Internationale, a recipient of the AIGA Medal, and a former board member of the Architecture & Design Society at the Art Institute of Chicago and Project&. He recently served as National President of the AIGA and currently stars as the co-host of Design Observers’ The Design of Business | The Business of Design podcast.