Dimension Energy—a leader in the community-scale solar and clean energy sectors committed to democratizing access to clean energy—recently unveiled its new brand via a redesigned website. This comprehensive brand evolution underscores Dimension Energy’s emergent presence since its founding in 2018 to a now firmly established innovator in the industry, showcasing the firm’s community impacts, forward-thinking business model, and exceptional growth.
Dimension’s new visual identity emphasizes differentiation. In a sector where many competitors lean toward nonprofit sensibilities, Dimension Energy’s brand instead reflects a pragmatic, business-first approach with an industrial and bold aesthetic.
The fundamental goal was to shift from an aspirational narrative to a tangible one, reflecting its proven capabilities and broadening horizons. The brand overhaul also transcends Dimension’s initial focus on renewables and sets the stage for its upcoming clean energy ventures, including energy storage solutions.
Dimension Energy’s mission is to make clean energy accessible to everyone, especially those traditionally excluded from the benefits of solar energy, such as renters and low to moderate income households. By collaborating with utility providers to integrate with the existing grid, Dimension Energy delivers clean energy across diverse communities, spanning key states like California, New Jersey, New York, and Virginia.
The collaboration with VSA Partners resulted in a fresh, dynamic brand identity that aligns with Dimension Energy’s core principles and growth trajectory.
This rebrand included:
“Dimension Energy is doing things differently than the rest of the sector, and their brand needed to reflect that. Making clean energy work for everyone isn’t philanthropy—it’s best business practice. Their new, bold brand is full of that kind of drive and pragmatism, and we’re very excited to see where Dimension Energy goes from here,” said Jerry Stiedaman, Associate Partner of Client Engagement at VSA.
Additionally, VSA infused Dimension Energy's new brand personality into its office spaces, creating a cohesive, visually engaging experience. VSA’s expertise, previously showcased in its work with industry giants like Invenergy, was pivotal in shaping Dimension Energy’s new brand persona and market identity.
This year, VSAers are embarking on an ambitious journey to redesign logos, websites, apps, packaging and more. It’s our contribution to businesses, brands and society by exploring potential solutions to the many types of expressions and experiences in the world we think have the potential of being better. We have not been commissioned for these solutions, but rather it’s our passion for great creativity that motivates us.
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In some instances, we’ll be considering what exists today. At other times, we’ll consider the opportunity for something yet to be solved, but we see it as critical for the future.
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Visit design4better.co to see the ever-evolving sketchpad for ambitious concepts that push design and organizations forward. From bold ideas to new interactions, we create with curiosity and purpose.
