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May 21, 2024

VSA wins FCS Portfolio Awards

Very proud to share that VSA received two awards at this year’s Financial Communications Society (FCS) Portfolio Awards, taking home a Gold and a Bronze alongside our client partners BNY Mellon and CME Group.

Our collaboration with BNY Mellon on its revitalized brand identity was recognized with a Gold award in the “Visual Identity System: Corporate Image” category. BNY Mellon’s refreshed brand expression gives new life to the storied institution by recognizing its startup-like ambitions. Designed to speak to both its rich heritage as the country’s oldest bank and its relentless spirit of innovation, the new brand was built with flexibility as a core capability. From colors to typography, the refreshed brand allows its users to scale from formal to expressive and deliver best-in-class creativity to a wide range of audiences.

Our partnership on the MarketTech Forum events with longtime client CME Group was also recognized with a Bronze award in the “Event Marketing: Corporate Image” category. MarketTech Forum is an ongoing series tailored to CME Group’s power users where they can hear directly from CME Group personnel about key developments and technological advancements to get the most out of their experience. From stage branding to wayfinding, landing pages to event mementos, VSA partnered with CME Group to create a full event-experience design that would support and scale as needed.

A lobby seating area with a MarketTech Forum digital display
A landing page for MarketTech Forum shows photography of past attendees