Lux Capital—a VC firm focused on breakthrough technologies and the radical scientists who develop them—turned to us to create a website that would stand out from the growing competition and connect more deeply with its prioritized audience of leaders in tech, robotics, and life sciences.
VSA sharpened Lux Capital’s brand strategy to squarely focus on reaching “the rebel scientist” by appealing to their sense of curiosity.
Then we audited and overhauled its website to provide a more dynamic and visually engaging experience, inviting users to discover how Lux is every bit as innovative as the companies in which it invests.
Our UX and content strategy centered around the companies Lux Capital grows and the innovations it enables. This direction led us to a site design that emphasizes the interconnectedness of people, companies, and ideas—a blending that showcases how Lux Capital is successful because of its own interconnected innovation.
