Lux Capital

Rebelling against category norms


A VC firm focused on breakthrough technologies (and the radical scientists who develop them) wanted their brand expression to be as bold and inspiring as their purpose: to turn science fiction into science fact. Most pressingly, they needed their website to stand out from growing competition and connect more deeply with their audience.


VSA sharpened Lux Capital’s brand strategy to squarely focus on reaching “the rebel scientist” by appealing to their sense of curiosity. Then we audited and overhauled their website to provide a more dynamic and visually engaging experience for these leaders in tech, robotics, and life sciences, inviting them to discover how Lux is every bit as innovative as the companies in which they invest.


  • Website Design
  • User Experience Design
  • Brand Strategy
  • Brand Awareness Campaign