We worked with YWCA Chicago to launch the “Until Justice Just Is” platform and campaign, which provided an actionable way for major corporations and individuals to make an enduring commitment to racial justice.
YWCA is famous for its advocacy and support for women. But the organization has also stood on the front lines of eliminating racism for well over a century. During the summer of 2020—a crucial time for the Black Lives Matter movement—we worked hand in hand with YWCA to reassert that its mission serves and advances the modern-day movement of racial justice.
Along with developing the platform and program itself, VSA created a communications ecosystem—encompassing everything from pitch decks to campaign assets—that clearly explained YWCA’s new program and incited action.
We also delivered a 360 campaign with video, OOH, and digital that drove public awareness and urged viewers to action. The local campaign was so successful, it was picked up by YWCA USA one month later and was the recipient of the Chicago Community Healer Award.
