Headshot of Curt Schreiber alongside Design Museum of Chicago banner

August 19, 2022

Curt Schreiber Featured in Design Museum of Chicago Exhibit "The Correct Time"

The exhibition serves as a reminder that despite our differences, time is one of the things that unites us all.

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VSA's Chief Creative Officer Curt Schreiber was selected to participate in the Design Museum of Chicago's latest exhibit, "The Correct Time." Curt was tasked with designing a clock face that challenges how we will design and think about time into the future. His work appeared alongside 23 other designers' pieces—one for each hour of the day—as part of an extension of Barbara Koenen's 1989 work "The Correct Time." Koenen's original piece collected 720 donated broken clocks, one for each minute in 12 hours. Afterall, a broken clock is right twice a day.

The exhibit is free and open to the public until October 3, 2022 at the Design Museum of Chicago. To learn more, click here.

And check out the following reviews and press mentions of the exhibit:

"The Correct Time"

This is an interactive entry—go ahead and give the number on Curt's piece a call!

A white wall at the Design Museum of Chicago, featuring illustrations of clocks curving across it in a wave.
Curt Schreiber’s contribution to the Design Museum of Chicago’s 2022 “The Correct Time” exhibit: illustration of a black clock with a phone number on it in the 9 o’clock position.
Curt Schreiber stands in front of the clockface he designed at the Design Museum of Chicago’s 2022 “The Correct Time” exhibit. The clockface is black with a phone number in the 9 o’clock position.
Curt Schreiber

Curt Schreiber

Chief Creative Officer

Curt Schreiber is the heart of VSA design. He currently guides VSA’s creative philosophy, and is responsible for establishing the office’s design standards and offerings. Throughout his 30-year tenure with the company, Curt has been essential in the agency’s transition from a boutique design firm to a brand-led customer experience agency. Curt has decades of experience working with internationally-recognized global brands, and his client list includes VSA’s most prominent clientele. He also serves as an influential thought leader within the creative industry. Most recently, Curt was named one of Chicago’s most influential designers and included in AIGA’s This is Chicago. Curt’s work has been recognized by more than 100 international design and communications organizations, publications and competitions including the AIGA, Cannes Lions, Cooper Hewitt, Communication Arts, Graphis and the Society of Typographic Arts. His work is also included in the permanent collection of the U.S. Library of Congress.

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