After helping develop Affirm’s core messaging, visual and verbal identity, and launch campaign, we extended the idea through every aspect of its marketing—from B2B to B2C and partner marketing to product launches and promotional offerings.
To make sure our creative resonates, we always look for the unmet human need. Across all of Affirm’s audiences, one need was constant: more control over their money.
We positioned Affirm as a “smarter way to pay” and used a simple, straightforward tone of voice and upbeat, engaging design to underscore our transparency—and our commitment to putting people in control of their finances.
When launching the Affirm Debit+ Card, we emphasized how the card gave users more control with two ways to pay.
Designed to be simple, engaging, and approachable, our “Turn up the volume” campaign showed business owners how Affirm could help them turn up the sales, order size, and customer love.
