VSA has partnered with Cole Haan for over a decade. Through our work, we’ve helped Cole Haan develop a rich, layered ecommerce experience rooted in the brand story and ethos, while also reducing friction in the path to purchase.
To meet Cole Haan’s ambitious growth goals and desire to appeal to a digitally native audience, we introduced more immersive brand moments, highlighted product quality and versatility, and created a more dynamic, mobile-first experience.
We introduced new features to Cole Haan’s website that instilled deeper brand loyalty, including shopper personalization, a new membership program, and a fresh editorial strategy.
We also improved site navigation and filtering, product tiles and listing-page browsing experiences, and the efficiency of the quick-shop interaction.
Faster loads and an elevated visual expression improved the online shopping experience. The refreshed site has a modernized design system that spans typography, color, art direction, and motion design effects.
