We helped Manuka combat look-alike brands using the Manuka name through a bright and category-defying visual system, followed by a global campaign.
We created a bright and energetic visual system to support a distinctive visual approach and paired it with an approachable, human voice.
We later brought this system to life in a global campaign across Manuka Health’s biggest markets—the U.S., China, Japan, and Germany. Each received a tailored set of design elements, and language guidance was given to reflect individual country cultures while ensuring a consistent brand expression around the globe.
The campaign repositioned Manuka Health as the “co-pilot” on any customer’s wellness journey and centered on the idea of “re-naturing”: people connecting with natural experiences to feel more alive and to bring out the best of what’s inside them. The work broke up the sleepy, serene tone set by the category and ushered in a bright new chapter for Manuka Health and its customers.
