Standing up a start-up


Elevate, scale and give substance to a new company.

Arity is a technology start-up launched by Allstate that’s focused on making transportation smarter, safer and more useful for everyone. Arity transforms tremendous amounts of mobility data into actionable insights that help partners across the transportation industry better predict risk and make smarter decisions in real time. Translating what Arity does technologically into concise, digestible and effective brand collateral, sales materials, and more, is a heavy lift. And it’s been a primary driver of our ongoing brand engagement—with the goal of giving this start-up a growing, independent and substantive voice in a blurry and rapidly developing tech space.

Arity logo specifications
Arity website design system


Align experiences and deepen the meaning of data technology.

Since 2016, we’ve been part of Arity’s start-up mentality, tackling its most complex tasks in an iterative, scalable way that can easily evolve as industry dynamics change. Our work has provided segmentation to reveal audience need states, visualization of the brand, plus scaling Arity’s web presence from landing page to full-blown site. Most recently, we helped define and activate a new go-to-market strategy, building a system of sales-enablement resources from the ground up to ensure a cohesive and deeply educational approach to engaging prospects and closing new deals.

Our work included

  • Brand strategy
  • Business strategy
  • Brand identity
  • Design system
  • Website
  • Campaigns and marketing
  • Sales enablement
  • Collateral systems
  • Internal communications
  • Events and trade shows
  • Environmental branding
  • Video and motion production
  • Media strategy and buying
Arity website landing page design
Arity mobile website onboarding design
Arity website




increase in average weekly website sessions

boost in traffic to the site via paid media

increase in session duration for mobile users