Since 2024, we’ve helped Chime—America’s #1 Choice for Banking—distill their POV and strengthen their corporate brand with campaign, media, and design support. In our first year alone, favorability increased dramatically; now post-IPO, we’re helping them continue to build momentum with a diverse set of corporate audiences.
Long known for antivirus, McAfee needed repositioning around AI scam detection. VSA gave the cybersecurity brand a new visual expression and an ad campaign that mimic the scams themselves: They feel real enough—until they obviously aren’t.
Because every cloud provider promises scale, security and uptime, buyers go with the brand they already trust. Google Cloud came to VSA to build that trust at scale. We designed the Super Cloud logo and created Cloudstyle, the design system that anchors the portfolio and translates across multiple markets.
Spectrum Enterprise is deeply invested in raising the bar within the industry and needed advertising to match. VSA answered with an enhanced brand system and humorous B2B videos about legacy providers falling short.
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America’s oldest bank has never stopped evolving. VSA reimagined BNY’s identity to reflect the modern institution it has become—honoring its heritage while representing where the business is today on a global scale.
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By leaning into one core truth—that AI is only as good as the expertise behind it—we created a humor-led, integrated brand campaign that broke with every convention in B2B advertising. The campaign not only shattered benchmarks for effectiveness, but also drove top-of-funnel growth, earning a shout-out on FactSet’s Q2 earnings call.
Harley-Davidson needed to win younger, more diverse riders without alienating its loyal core. VSA found what united them—freedom through personalization—and launched the brand’s first global tagline: “United by Independents.”
Scaling a craft beer without losing its soul is hard. VSA relaunched Goose Island with an identity true to its Chicago roots—and ready for the national stage.
Service Experts, a leading home services company, was extending its national reach and needed a national platform. VSA created “Leave It To the Experts,” an integrated campaign platform backed by a custom brand tracker.
Google needed a name and engagement strategy for retail brand ambassadors in third party locations selling Google hardware. VSA designed the identity and named the program Ph.G, emphasizing the education employees would receive on the Google brand and creating bespoke experiences to drive engagement and brand love.
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AT&T shows up in millions of consumer moments a day. VSA audited primary consumer touch points, established a new customer-centric propositioning, introduced new graphic treatments to support and devised guidelines that aligned a global network of marketers and designers.
Affirm, the “buy now, pay later” platform, puts people in control of their money—so VSA built a marketing ecosystem spotlighting consumer empowerment. We evolved Affirm’s visual and verbal identity and developed brand, product, partner, and B2B campaigns that accelerated its growth.
Kleenex had lost its place in a market dominated by functional messaging. It was widely known but offered consumers no compelling reason to buy. Our solution: “Someone Needs One,” a campaign that reframed Kleenex as a small but powerful gesture of care.
Wealth is passing to a new generation. VSA helped Northern Trust, the wealth and asset management firm, connect with it—through brand strategy, a refreshed identity, campaigns, and employee experience.
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For FactSet’s first brand campaign, we defied category norms to focus on one key insight: For institutional investors, facts without context are useless. To illustrate that point—and underscore FactSet’s curated data and personalizable platform—we launched “Not Just the Facts,” a comedic campaign that has dramatically raised brand awareness, driven MQLs, and substantially increased awareness and consideration.
Cricket Wireless set out to be the easy choice in a crowded category. VSA developed a new brand platform to “stress less, smile more” from audience research that aligned internal teams and agency partners.
NinjaTrader had outgrown its scrappy startup image. VSA gave the futures trading platform a sharper, more confident brand—grounded in audience research, with a new visual and verbal identity built to last.
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How do you modernize an American icon without compromising its heritage, meaning, and equity? As Mack Trucks’ creative agency of record, VSA rebuilt the brand around the bond between driver and truck with a new identity and tagline: “Born ready.”
Sappi makes everyday materials from renewable woodfiber—a story worth telling well. As its longtime agency of record, VSA united the global manufacturer’s brand across markets, from identity to employee experience.
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FuelCell Energy evolved into a clean energy leader, but its identity hadn’t kept pace. VSA redesigned the new brand around its zero-carbon future mission—from a logo inspired by molecular bonds to a color palette informed by lower-toxicity inks.
YWCA Metropolitan Chicago had a mission bigger than its brand. VSA built a bold new identity and campaign that struck a national nerve, accelerated fundraising, and drew major philanthropic support.
AT&T needed a culture transformation its employees would believe in. VSA leveraged P2P®, our proprietary research method, to define the most critical needs of AT&T’s workforce and identify the most compelling employer promises AT&T could own as part of its enhanced employee value proposition.
When IBM Watson Health became Merative, it needed an identity of its own. VSA launched the healthcare data and analytics company as a stand-alone global brand—strategy, identity, brand system, and website.
As Bloomberg grew, its bold New York personality needed to translate across its entire portfolio, markets, and channels. VSA built “The Dynamic Space,” a global brand expression system that put utility first and let the data tell the stories.
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Cole Haan wanted buying to feel as easy as wearing its shoes. VSA redesigned the digital path to purchase—grounded in audience research—for the footwear and accessories brand.
Marvin needed a new agency partner to help transform its brand in an increasingly competitive landscape. VSA served as agency-of-record, repositioning the company’s purpose and transforming Marvin’s go-to-market strategy to better align with its business strategy and growth potential.
CME Group, the world’s leading derivatives marketplace, wanted to be seen as more than a trading exchange. VSA built the strategy, identity, and digital experiences that made it a fintech powerhouse.
Ciena has long powered the world’s networks, but its AI-era expertise needed more visibility. VSA helped define its brand character, expanded its design system, and launched its first global brand campaign.
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Nike acquired Converse with the goal of reinvigorating the legendary shoe brand. VSA returned the brand to its roots with one brand truth—Converse is for the optimistic rebel—and re-established it as a lifestyle brand for self-expression.
Black Telehealth needed a brand identity and platform to help bring their purpose-driven mission to life—to help Black people claim their right to good health in an environment where health outcomes are disproportionately lower.
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Dimension Energy wanted a partner to elevate its brand, hiring VSA to reposition the company based on tangible evidence of its impact, setting the stage for its next era of growth.
The Breakers was booked year-round, so growth couldn’t come from more reservations or additional rooms, but rather from on-site experiences. VSA identified the highest-value segments, and rebuilt the brand, identity, and digital experience around one purpose: enabling extraordinary experiences that give life to lasting memories.
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Honey rarely gets a second thought. VSA recast Manuka Health as a wellness “co-pilot” built on “re-naturing”—reconnecting with nature to feel more alive—breaking the category’s sleepy tone.
For House of Hoops by Foot Locker, VSA designed in-store merchandising and window displays that brought together Nike’s three premium basketball shoe brands: Jordan, LeBron, and Kobe.
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Lux Capital backs the deep-tech and hard-science startups building the future. VSA launched a brand-led website as forward-looking as the venture firm’s portfolio.
Intuitive Surgical pioneered robot-assisted surgery. As competitors closed in, it needed its story to lead as clearly as its technology. VSA built the “Point of Possibility” brand platform, giving every part of the company one clear way to show what Intuitive makes possible for surgeons and patients.
After a string of acquisitions, AMRI aimed to be a top-five contract drug manufacturer. Using our proprietary Promise to Performance® customer insights tool, VSA renamed it Curia, repositioned it as a global life sciences brand, and designed a new identity system.
