Modernize a longstanding, family-led brand.
Marvin is a premium window and door manufacturer that plays in an increasingly competitive and commoditized category. The family-managed company has a storied history and is deeply loved by architects, builders and homeowners. But that deep history had led to outdated perceptions of the company at a time when leadership was articulating a bold new purpose: to shift from a manufacturing-led organization to a design-driven company that helps people live better at home.
Make new strategy new storytelling—everywhere.
As agency of record, we developed a comprehensive assessment and reinvention of the Marvin brand that enabled the company’s full range of stakeholders—employees, manufacturing locations, channel partners and end-customers—to see the Marvin brand in a modern, human-centric new light. Today, the brand is an active component in the transformation of Marvin as a business, driving employee engagement internally while defining advertising and product marketing, employee environments, website and digital marketing, and tradeshow experiences.
Our work included
VSA has rejuvenated and activated Marvin’s brand, capturing both the enduring spirit of the company and its optimistic, people-centric vision of the future.
Employees, agencies and other partners were introduced to and aligned with new intentions and expectations of the brand system.