VSA Partner's CMO Sarah Lent was recently published on Chief Executive. Her article "NFTs: The Great Diving Board" explores how brands can take advantage of NFTs as a rapidly emerging technology to both leap frog into the next iteration of the web, as well as build brand loyalty with the next generation of consumers.
To read the article, check it out here.
This piece is a continuation of Sarah's piece "NFTs: Welcome to the Next Fontier," which is available here.
Sarah leads growth efforts across VSA, including business development, marketing, public relations, brand leadership, content creation, and strategic partnerships. A seasoned marketing executive with 20 years of experience in branding, digital innovation, design, communications, and media, Sarah fosters growth at VSA by combining the rigor of a strategic consulting practice with the entrepreneurial and creative spirit of design. Her career has been fueled by a deep passion for taking emerging technologies and coupling them with world-class creativity to contextualize them in the real world. She continually looks for the leapfrog moments of change and leads with empathy while taking clients on a journey into the unknown. Sarah has lived and worked across several continents, including Australia, South Africa, and the UK, and her career has included work with Interbrand, R/GA, and Essence.