Headshot of Marcia Lausen alongside her name and the logo for “The Design of Business the Business of Design”

November 29, 2022

Dana Arnett and Kevin Bethune Interview Marcia Lausen

Marcia shares her thoughts on design education and leadership.

Marcia Lausen recently visited the Design Observer podcast “The Design of Business | The Business of Design,” hosted by VSA’s Dana Arnett and dreams • design + life CCO Kevin Bethune. Marcia Lausen is Director of the UIC School of Design and Founder of the Chicago office of Studio/lab. Following the 2000 presidential election, she also played a leading role in Design for Democracy, a national election design reform initiative from AIGA. Her book of the same name, “Design for Democracy: Ballot and Election Design,” explores design models to improve the election process.

Marcia joined Dana and Kevin to share her thoughts on the difference between brand and identity, the importance of integrating the roles of practitioner and educator, and learning to be a leader:

“I was not someone who was outspoken or saw myself as the leader of anything. But what happened is I became good at something and gained a lot of experience and skill. And it’s that ability that made me brave enough to be in front of people.”

“The Design of Business | The Business of Design” is a podcast from Design Observer, now in its 10th season. Dana Arnett and Kevin Bethune co-host the show, exploring how design works within complex organizations to shape decisions and processes, drive innovation, evolve products and services, and more.

Click here to listen to the episode and learn more about this Design Observer podcast.

Dana Arnett

Dana Arnett

Chairman & Founder

For nearly four decades, Dana has been a guiding force behind VSA’s creation of brand programs, digital and interactive initiatives, and marketing solutions for its diverse roster of world-class clients. After serving for many years as VSA’s CEO, Dana guides the strategic growth of the agency in his current role as Chairman and Founder. Since founding VSA with Robert Vogele, his career has been steeped in design leadership, policymaking, business and brand consulting, and a long record of public service. He has been recognized internationally by multiple organizations for his contributions to design and design thinking, including the Smithsonian Institute. In 2016, Dana worked with the State Department under the Obama administration to brand and launch Spark, the first-ever government-led global entrepreneurship initiative. Dana is a member of the Alliance Graphique Internationale, a recipient of the AIGA Medal, and a former board member of the Architecture & Design Society at the Art Institute of Chicago and Project&. He recently served as National President of the AIGA and currently stars as the co-host of Design Observers’ The Design of Business | The Business of Design podcast.