Can an AI own a patent? A new legal drama will soon decide. As AI continues to think for itself, VSA Creative Director Jeff Schulz looks at the arguments around whether it is capable of creating patentable inventions independent of humans, and what this means for brand consultants and creatives. Check out his latest piece in The Drum.
Jeff has a wide range of writing and creative experience at brand, digital and creative agencies. His clients have included Capital One, CVS, Fidelity, Google, IBM, Mastercard, Nike, SAP, Subaru, Verizon, Walmart and others. Jeff’s writing has appeared in AdAge, Recode, The Drum and VentureBeat and he was an early contributor to Wired magazine.