Go ahead, be unreasonable. You might just win some awards.
We’re very excited to share that the Spectrum Enterprise’s “Be Unreasonable” campaign earned THREE first placements in the Cablefax Faxies awards, an awards program covering the technology infrastructure communications world. It’s a huge testament to the work, to the team, and in particular to our belief that big-idea creative thinking belongs in B2B communications.
The “Be Unreasonable” campaign takes aim at “one-size-fits-all” solutions by highlighting Spectrum Enterprise’s client-centric approach. Instead of boxing in their clients with ill-fitting solutions, Spectrum Enterprise tailors their approach to their clients in order to solve their toughest problems.
While many campaigns in their sector often focus on technical specifications to tout their expertise, VSA’s work with Spectrum Enterprise tried something different—an empathetic approach that focuses on the partnership and human collaboration. This approach puts the focus back on Spectrum Enterprise’s reputation for stellar customer experiences, and an embracing of clients seeking the best solutions for their businesses.